ood Start for HGTV.com – the “Dream Home 2010? Is Smart PR
On television, Home & Garden is a popular lifestyle provider, with an array of programs that are diverse, entertaining and educational. Online, HGTV.com has all the elements that make a successful destination: interactive, community, and rich information. Now the site also runs a sweepstakes campaign, a smart PR move to begin 2010 “en force.” The contest offers the chance, for a lucky winner, to live in New Mexico, in a modern construction sponsored by the company.
The HGTV Dream Home 2010 Giveaway grand prize package is worth more than $2 million and includes a custom-built luxuriously furnished home located in beautiful Sandia Park, N.M; $500,000 in cash; an all-new 2010 GMC® Terrain; high-end appliances and the HGTV Dream Play Home.
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